Genre

What is genre?

Jason Mittell (2001) argues that genres are cultural categories that surpass the boundries of media texts and operate within industry, audience and cultural practises as well.

Genre allows audiences to make choices about what products they want to consume through acceptance in order to fufill a particular pleasure e.g. want to watch a horror film to experience fear.

As my genre of film trailer is horror, i am tragetting people who are intrested in the bizzare and scary this means my trailer has to draw the attention of my target market therorfre i need to recreate sterotypical horror conventions to create verisimiltude.

Pleasure of genre for audiences

They are three diffeerent types of genre pleasures such as;

Emotional pleasures: The emotional pleasures offerd to audiences of genre films are partically significant when they generate a strong audeince response. For example the film "The Death and Life of Charlie St. Cloud" is a typical emotional pleasure as it is a story about a man played by Zac Efron losing his brother creating a emotion of sadness to the audience, this means that the audience will go watch this film to experience that certain emotion.

Visceral pleasures: Visceral pleasures(visceral is a refrence to internal audience)are "gut" responses and are defined by how the films stylistic constructions ellcits a physical effect upon the audience. For example the film "Donnie Darko" starring Jake Gyllenhaal is an example of visceral pleasure as it creates a surreal impression on the audience and makes them question the conventions of the film.

Intellectual puzzles: Certain film genres such as the thriller or the "who done it" offer the pleasure in trying to unravel the mystery or a puzzle. Foe example " Inception" starring Leonardo DiCaprio is an emerican sci fi about the human mind and perception, audience members will go see this fil to experience the puzzle solving of the characters mind.