Film poster size

This is the size for a bus sized poster which I found on the Wyke Media website. I have looked at the sizes to enable me to work on a smaller scale on my poster as I have decided to aim for a bus stop poster as I believe this is the best way to advertise my Horror film.

I had many decisions to make regarding what style poster to make such as billboard size which is the biggest, then the bus stop size or the smaller size of the magazine pull out poster. I did some audience research to see what my target audience believe is the best place to put it which they chose bus stop. These are the results I got;

I asked 5 reliable people who fitted in the target market (3 males and 2 females) on what they believe is the best location to use. I believe to make a more conclusive answer I would ask a larger audience for example 15 people instead of 5.

Billboard size - 1 male voted for this size as he believe this would be seen by a much larger audience due to the size of the poster. But the other people disagreed and said other alternatives would produce a far wider chance of people to see the poster.

Bus stop size- 4 people voted for this 2 male and 2 female which was the majority the vote. They all believed who voted for the bus stop size that this would be seen by my target audience of 15- 24 year olds as they will use the bus to get to college, shops, work etc. and be able to see the poster every time.

Magazine pull-out poster - No one voted for this one but everyone agreed its a suitable advertisement style but not the most effective as it wont reach as big of scale of people as the other alternatives which I believed is a fair reason not to use this style.