Friday, 24 December 2010

Further audience research

I have conducted some more audience research on the names I should call my cast. In the previous post I explained the names I have thought of calling each cast member but I thought it was only right to ask the people who my trailer is aimed at to show say there opinion on the names I have thought of.

I asked 8 people, in my research (4 males and 4 females)and I asked the group a few simple questions such as, What name out the three goes best with the character?, Do you believe the name reflects the nature of the character? and Is the name of a character important?

The male group.

I asked 4 males all similar ages from 16-20 which is perfect as they fit in with my target audience. All 4 males took the questions seriously and I made sure I asked each male individually to rule out the chance of bias.

1.What name out the three goes best with the character?

Curt- 3/4 males went with Charlie
David- 4/4 males went with Tom
Laura- 2/4 males went with Jessica
Kaela- 3/4 males went with Amy

2.Do you believe the name reflects the nature of the character?

Curt(Charlie)- 4/4 males agreed that the name Charlie fits in well with the character
David(Tom)- 2/4 males agreed that Tom is the best name for the character
Laura(Jessica)- 4/4 males had the opinion that Jessica suited the character
Kaela(Amy)- 4/4 agreed that Amy suited Kaela's character perfectly

3.Is the name of a character important?

I asked all four males if the actual name of the character made any difference to the trailer. I received a mix reaction from the male group, 2/4 said that the name of the character plays a fundamental part in relating to the situation they are going through and makes the audience feel more emotion for the character. Then the other 2/4 males said the name didn't make that much difference to them and they concentrate more on what the character says than what his name is. I still believe giving a name to the cast will be beneficial to the trailer but I understand the reasons for not having a name at all.

The female group

I asked 4 females all similar ages from 16-20 which is perfect as they fit in with my target audience. All 4 females took the questions seriously and I made sure I asked each female individually to rule out the chance of bias.

1.What name out the three goes best with the character?

Curt- 2/4 males went with Charlie
David- 4/4 males went with Tom
Laura- 3/4 males went with Jessica
Kaela- 3/4 males went with Amy

2.Do you believe the name reflects the nature of the character?

Curt(Charlie)- 2/4 females agreed that the name Charlie fits in well with the character
David(Tom)- 4/4 females agreed that Tom is the best name for the character
Laura(Jessica)- 3/4 females had the opinion that Jessica suited the character
Kaela(Amy)- 4/4 agreed that Amy suited Kaela's character

3.Is the name of a character important?

I asked all four females if the actual name of the character made any difference to the trailer. I received a positive reaction from the female group, 3/4 said that the name of the character plays an important role in establishing the connection they feel for the character. Then the other 1/4 females said the characters name is not that important in establishing a link between audience and character, the female also said she concentrates more on what the characters says rather than there name, which is understandable.

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